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Why communication metrics matter?
Why communication metrics matter?

Understanding the importance of social wellbeing

Nadja Paunovic avatar
Written by Nadja Paunovic
Updated over a week ago

Why metrics matter?

When working to understand our performance in any aspect of life, it helps to have objective measures, and to know how our metric profile compares to our peers. It's unusual today to see even a social runner without a wearable device that tracks their distance, speed, stride length, and heart rate. Using this data, users can understand their performance and target their training to achieve their goals. A key element in their success is the motivation that comes from seeing yourself improve, relative to both your past performance and those around you.

The performance improvements of using wearables have been spectacular, for athletes from a weekend park run warrior to Olympic champions. So why not apply this principle to something as important as our physical wellbeing - our social wellbeing? The way we communicate with the people around us drives almost every aspect of our lives - from how happy our personal relationships are to how fast we progress in our careers.

Ovida is committed to helping every human maximise their social wellbeing by empowering them with personally relevant communication metrics and the tools to achieve their unique communication goals.


Our metrics

Find out more about specific metrics in the the following articles:


How Ovida's metrics work?

Humans are deeply social, and a large proportion of our brain activity is dedicated to understanding the people we communicate with. Every moment that you communicate, you are generating data that others unconsciously decode. The type of words we use, how we say them, what we do with our faces and bodies transmits a wealth of information. And this isn't a one-way process - we are constantly adjusting our behaviour in response to the data we are receiving - building or breaking rapport - the "connection" we know we feel, but find it so hard to describe.

Ovida's Stelios AI uses an array of smart algorithms to decode our communication signals - mimicking the way the human brain does it. Although Stelios has a long way to go to be as good as humans at decoding communication, it has the advantages of time, objectivity, unlimited processing power, and high resolution recordings to work on.

The result is metrics that are:

  • Consistent over time - allowing users to track their progress

  • Objective - so entirely devoid of bias

  • Meaningful - relate to actual human behaviours that we can describe and understand

  • Actionable - we can take steps to change our behaviours, that are directly measurable

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