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Why communication metrics matter

The value of tracking and improving the way we connect with others

Updated over a month ago

Why metrics matter

When we want to improve in any area of life, it helps to have objective measurements - and to understand how our performance compares to others. These days, even casual runners often use wearable devices that track distance, speed, stride length, and heart rate. With this data, they can monitor progress, adjust training, and stay motivated by seeing improvement over time and against their peers.

The impact of wearables has been extraordinary, helping everyone from weekend joggers to Olympic champions achieve better results. So why not apply the same principle to something just as vital as physical health - our social wellbeing?

The way we communicate shapes nearly every part of life: the quality of our relationships, the satisfaction we feel day to day, and even how quickly we advance in our careers.

At Ovida, we’re committed to helping people maximize their social wellbeing by providing personalized communication metrics and practical tools to achieve their unique communication goals.


Our metrics

Learn more about specific metrics in the articles below:


How Ovida's metrics work

Humans are inherently social. A significant part of our brain activity is devoted to understanding the people we interact with. Every time we communicate, we generate signals - through our words, tone, facial expressions, and body language - that others unconsciously decode. At the same time, we’re constantly adjusting our own behavior in response to the signals we receive. This back-and-forth shapes rapport - the “connection” we can feel but often struggle to explain.

Ovida’s AI - Ovid- is designed to decode these communication signals, much like the human brain does. While it still has a way to go before matching the subtlety of human perception, Ovid offers distinct advantages: objectivity, unlimited processing power, time to analyze deeply, and the ability to work from high-resolution recordings.

The outcome is a set of communication metrics that are:

  • Consistent – trackable over time so users can see their progress

  • Objective – free from human bias

  • Meaningful – tied to real, observable human behaviors we can describe and understand

  • Actionable – directly linked to behaviors we can change and measure

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